The Edge Podcast - Introduction to Push Protocol - Revelo Intel

The Edge Podcast – Introduction to Push Protocol

In this episode of The Edge Podcast which took place on March 20, 2024, DeFi Dad Nomatic and Harsh discuss web3 communication, Push Protocol, its features and plans. Read our notes below to learn more.

Background

Elevator pitch for Push Protocol

  • Harsh says Push Protocol is a decentralized communication middleware facilitating interactions at a protocol level.
  • He adds that Push serves as a communication tool for protocols to send notifications directly to wallets. Wallet acts as the web3 username. Notifications can include loan expiration alerts, yield farming readiness, governance requirements, etc., tied to wallet addresses.
  • Harsh says that Push introduced Push Chat and Gated Group Chats to enhance web3 communication. It enables chat functionalities for web3 users. Integration with Unstoppable domains for community formation based on wallet holdings (e.g., Polygon ID holders).
  • He adds that Push facilitates community-driven approaches in web3 interactions. It allows communities based on on-chain data or NFT ownership. It aims to simplify web3 UX to overtake web2 UX.

Why Web3 comms

  • Harsh says that existing platforms like Telegram and Discord pose challenges for new web3 communication tools. He discusses overcoming incumbents’ dominance in crypto communications.
  • He adds that they are exploring emergent use cases for web3 communications beyond traditional platforms. They learned lessons in designing effective web3 comms networks amidst established platforms’ usage patterns.
  • Harsh says that notifications play a crucial role in engaging users with protocols through timely updates. He draws parallels between app notifications and protocol engagements via push notifications.
  • He highlights user engagement metrics achieved through push features like notifications. He shares some notable statistics: Over 60 million notifications were sent across various protocols, including CoinDesk, dYdX, Decentraland, ShapeShift, and now Metamask.
  • Hars says that the introduction of gated group chats as a unique feature of Push enhances community interactions based on token ownership or NFT holdings.
  • He adds that Push Chat was not designed solely for decentralization but to engage users effectively. Catering to a billion users differs from appealing to developers; user experience is paramount.
  • Harsh says that users prioritize features over technology; simplicity and functionality drive adoption. A shift in focus from million developers to billion users necessitates feature-rich products.
  • He adds that the introduction of group chat for DAO communities enhances engagement and interaction. Gamification through token ownership in group chats fosters community involvement.

Group Chat x Unstoppable Domains

  • Harsh says that the partnership leverages Unstoppable Domains’ badges to enhance social interactions within communities. Integration allows for tailored experiences based on domain ownership, fostering loyalty and feedback mechanisms.
  • He adds that the introduction of emojis and memes based on community requests enriches the user experience. Evolution towards more engaging community interactions boost product usage and loyalty.

Decentralizing Push Protocol

  • Harsh says that crypto’s potential lies in offering trustless access to those excluded from traditional platforms.
  • He adds that notifications and chat features were pivotal for the success of Web2, following the launch of the iPhone. Notifications played a crucial role in enabling users to handle numerous apps effectively. Chat functionalities, like those introduced by WhatsApp, further amplified user engagement through re-engagement and socializing.
  • Harsh says that effective communication integration is deemed essential for the success of Web3. Communication must be deeply embedded into every crypto wallet to reach significant milestones.
  • He adds that building Web3 necessitates decentralization as a core principle. He emphasizes that decentralization should be inherent to all aspects of development within Web3 projects.
  • Harsh says that the Push Network serves as a vital layer for blockchain communication, ensuring content immutability and censorship resistance. Push nodes are designed to prevent censorship by allowing nodes to auto-check each other.
  • He adds that Push Nodes Alpha testing has been completed successfully, marking progress towards unveiling it to the community. Validator nodes work collaboratively with storage nodes to ensure uncensored content delivery.
  • Harsh says that the implementation of rate-limited nullifiers within validator nodes serves as an effective spam control mechanism.

Push x Web3 social (Lens, Farcaster)

  • Harsh highlights the significance of decentralized social media in preserving user value during platform transitions.
  • He adds that it is important to tie communication to NFT within decentralized social media.

Importance of owning your comms

  • Harsh says that decentralized social media allows users to maintain connections with their friends across various platforms. Push Chat or Push Nifty chat ensures that communications are tied to a user’s NFD, enhancing identity-linked interactions. Unstoppable mobile app and Metamask Snap integration provide interoperability for notifications and chats, fostering a seamless user experience.

Push interoperability

  • Harsh says that Push focuses on scalability in group chats, aiming to accommodate large communities with hyper scalable chat capabilities. Push aims to support over 100,000 users in group chats, surpassing limitations seen in popular messaging apps like WhatsApp or Signal.
  • He adds that Push envisions users being defined by their presence on the web rather than specific blockchains, promoting seamless communication across different chains. By supporting multiple chains like Ethereum, Polygon, BNB Chain, and Arbitrum, Push enhances cross-chain communication capabilities for users.

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Show Information

  • Medium: YouTube (Video)
  • Show: The Edge Podcast
  • Show Title: Push Protocol: The Importance of Decentralized Communications & Push Nodes
  • Show Date: March 20, 2024